Whimsy and style find a perfect match in DDG’s newest residential and retail endeavor, XOCO 325, located at 325 West Broadway. What makes this luxury building so spectacular is not just it’s glamorous exterior and its wonderful modern design. Perhaps the most exciting thing about these new condos is the fact that they will be located in a converted chocolate factory.
That’s right. SoHo’s iconic landmark is getting a facelift, and this time it’s the architects at Beyhan Karahan Architects and associates weaving the magic (not Willy Wonka). In fact, The Landmarks Preservation Commission was so enamored with DDG’s inventive design for XOCO 325 that the project passed through the approval process in no time, requiring only slight revisions along the way. Shortly after getting the go-ahead last fall, construction began and is expected to be complete in the later half of 2015.
So what makes the design so intriguing? For starters, the building’s façade will be updated with a cast iron screen, giving its industrial exterior a glitzy new shine. The structure’s numerous lot windows will be positioned and its signature aluminum columns will be widened and adjusted to provide picturesque views from both inside the building, as well as from the sidewalk looking in. Another impressive design element is the first floor, which is entirely covered in glass. This gives the metallic building the illusion that it is floating several feet above the bustling Manhattan street. The finished product will be nine stories tall and feature 24 luxury residences, plus a glamorous penthouse overlooking one of the city’s trendiest neighborhoods.
The creative minds behind XOCO have gone to great lengths to generate additional buzz about the historic chocolate factory’s bright, new future. Eye-catching art installations have become one way to whet the appetite of potential homebuyers. After groundbreaking, the sidewalk sheds were dressed to look like a partially opened candy bar. Now they have called upon the talents of the well-known British street artist, Ben Eine to raise awareness of the new condominiums. The construction site’s scaffolding has been plastered with a vibrant, purple and red graffiti mural that reads, “THAT’S ENTERTAINMENT.ISH.” The mural is the largest of several across the city that Eine has produced to promote an upcoming art show. The teamwork here is nothing short of decadent, and is just another example of how developers are tasked with finding new ways to appeal to potential homebuyers in Manhattan’s competitive marketplace.